B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77%
77% -- trust in athlete endorsements for Gen Z sports fans (2025)
77% of Gen Z sports fans trust that women athletes believe in the products they promote.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
2,400
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Parity
Primary
Tier A
https://www.paritynow.com/resources/research/spotlight/pocket-marketing-guide-gen-z-edition ↗
Source Article
Pocket Marketing Guide: Gen Z Edition | Parity
Pocket Marketing Guide
Gen Z Edition: Your Next ROI in Women's Sports
Gen Z is redefining the game for culture, equality, and brands. With $12 trillion in projected spending power by 2030, this generation doesn't just follow trends — they set them.
Based on our survey of 2,400 U.S. adults, you'll di…
Original Research
Parity
· Original study ↗
Methodology
Parity survey of 2,400 U.S. adults
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z sports fans: 77% trust in athlete endorsements. Source: Parity (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-trust-women-athlete-endorsements
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-trust-women-athlete-endorsements" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- trust in athlete endorsements for Gen Z sports fans<br><small>Source: Parity (2025) · <a href="https://lighthousedata.io/data/gen-z-trust-women-athlete-endorsements" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.