B
Evidence Grade B
Graded
under review
Safe to Cite
Current
46%
46% -- share used tiktok as search engine for Generation Z (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bemysocial.com
Primary
Tier C
https://bemysocial.com/search-habits-by-generation-google-vs-tiktok-more/ ↗
Source Article
Search Habits by Generation: Google vs TikTok & More
Original Research
bemysocial.com
· Original study ↗
Methodology
Blog citing unspecified research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Generation Z: 46% share used tiktok as search engine. Source: bemysocial.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-tiktok-as-search-engine
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-tiktok-as-search-engine" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- share used tiktok as search engine for Generation Z<br><small>Source: bemysocial.com (2026) · <a href="https://lighthousedata.io/data/gen-z-tiktok-as-search-engine" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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