B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- share willing to switch brands for transparency for Gen Z consumers (2025)
73% of Gen Z consumers would switch brands if a competitor offered greater transparency.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
designablefashion.com
Primary
Tier C
https://www.designablefashion.com/post/why-sustainability-is-the-biggest-fashion-trend-in-2025 ↗
Source Article
Why Sustainability Is the Biggest Fashion Trend in 2025
Why Sustainability Is the Biggest Fashion Trend in 2025
Updated: May 5
The Unstoppable Revolution Reshaping Style
The Era of Conscious Fashion
Sustainability isn’t a trend, it’s a seismic shift. By 2025, the $2.5 trillion fashion industry has shed its reputation as the world’s second-largest pollute…
Original Research
designablefashion.com
· Original study ↗
Methodology
Cites Deloitte
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z consumers: 73% share willing to switch brands for transparency. Source: designablefashion.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-switch-brands-transparency
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<blockquote cite="https://lighthousedata.io/data/gen-z-switch-brands-transparency" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share willing to switch brands for transparency for Gen Z consumers<br><small>Source: designablefashion.com (2025) · <a href="https://lighthousedata.io/data/gen-z-switch-brands-transparency" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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