B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

71%

71% -- customer switching rate for digital experience for Gen Z banking consumers (2023)

2023  · McKinsey

71% of Gen Z consumers are willing to switch banking/financial providers for a better digital experience.

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Attribution: McKinsey View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2023
Entity
Gen Z banking consumers
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
McKinsey Primary Tier C
https://algebrik.ai/resource-center/out-of-the-lending-maze/ ↗
Confidence: 48/100 Vintage: 2023 Channel: Common Crawl
Source Article
Algebrik AI | End-to
Original Research
McKinsey · Original study ↗

Vendor blog citing McKinsey research; original survey methodology not stated

Methodology documented
IndustryFinTech RegionGlobal
Plain Text
Gen Z banking consumers: 71% customer switching rate for digital experience. Source: McKinsey (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-switch-banks-digital-experience
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<blockquote cite="https://lighthousedata.io/data/gen-z-switch-banks-digital-experience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- customer switching rate for digital experience for Gen Z banking consumers<br><small>Source: McKinsey (2023) · <a href="https://lighthousedata.io/data/gen-z-switch-banks-digital-experience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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