B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- sustainability importance vs brand names for Gen Z consumers (2023)
75% of Gen Z consumers rank sustainability higher in importance than brand names.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2023
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
qa.outfront.dev
Primary
Tier C
https://qa.outfront.dev/blog/new-york-climate-week ↗
Source Article
Brands Use OOH to Drive Alignment with Climate Week New York | OUTFRONT
Brands Use OOH to Drive Alignment with Climate Week New York
September 20, 2023
It is officially Climate Week New York and brands are utilizing America’s most visible media network to educate, raise awareness, and align with the event. Now in its fourteenth year, Climate Week NYC is the largest annu…
Original Research
qa.outfront.dev
· Original study ↗
Methodology
Cited by OUTFRONT blog; original source not specified
Methodology documented
Segmentation
IndustryMedia
RegionNorth America
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
Gen Z consumers: 75% sustainability importance vs brand names. Source: qa.outfront.dev (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-sustainability-over-brand-names
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-sustainability-over-brand-names" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- sustainability importance vs brand names for Gen Z consumers<br><small>Source: qa.outfront.dev (2023) · <a href="https://lighthousedata.io/data/gen-z-sustainability-over-brand-names" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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