B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
56%
56% -- consumer preference for charity supporting companies for Generation Z (UK under-30s) (2026)
56% of British individuals under 30 years old say that they will support companies that actively contribute to charities and social causes.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
3,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vision One
Primary
Tier B
https://www.bettersociety.net/GenerationZ-keen-to-support-companies-that-actively-contribute-to-char… ↗
Source Article
Generation Z keen to support companies that ‘actively contribute to charities’
Original Research
Vision One
· Original study ↗
Methodology
Survey of 3,000 Brits conducted by market research firm Vision One
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Generation Z (UK under-30s): 56% consumer preference for charity supporting companies. Source: Vision One (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-support-charity-companies-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-support-charity-companies-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- consumer preference for charity supporting companies for Generation Z (UK under-30s)<br><small>Source: Vision One (2026) · <a href="https://lighthousedata.io/data/gen-z-support-charity-companies-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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