B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
19%
19% -- stocks investing app usage rate for Gen Z (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/the-future-of-financial-services-a-gen-z-perspective/ ↗
Source Article
How Gen Z will shape the future of financial services - Savanta
Gen Z are the much talked about, much imitated cultural leaders of today, who will form the financial services customers of tomorrow.
Despite high levels of love for brands that help them spend, Gen Z should not be pigeonholed as simply frivolous with money.
Now entering adulthood, careers, and with…
Original Research
Savanta
· Original study ↗
Methodology
Savanta BrandVue and weekly Consumer Tracker data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z: 19% stocks investing app usage rate. Source: Savanta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-stocks-app-investing
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<blockquote cite="https://lighthousedata.io/data/gen-z-stocks-app-investing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- stocks investing app usage rate for Gen Z<br><small>Source: Savanta (2023) · <a href="https://lighthousedata.io/data/gen-z-stocks-app-investing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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