B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
24%
24% -- share sharing a wish list for Gen Z UK consumers (2025)
24% of Gen Z consumers share a wish list to get what they want as gifts.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/say-it-with-flowers-are-you-sure-getting-gifting-right/ ↗
Source Article
Say it with flowers, are you sure? How to get gifting right - Savanta
Who doesn’t love a surprise gift for their birthday? Well, quite a few of us, actually. Whilst we may be able to hide our disappointment better than when we were children, 3 in 10 of us are often disappointed by the gifts we receive.
Both gifters and giftees, especially younger ones, would welcome h…
Original Research
Savanta
· Original study ↗
Methodology
Savanta consumer survey on gifting
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z UK consumers: 24% share sharing a wish list. Source: Savanta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-sharing-wish-list
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<blockquote cite="https://lighthousedata.io/data/gen-z-sharing-wish-list" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- share sharing a wish list for Gen Z UK consumers<br><small>Source: Savanta (2025) · <a href="https://lighthousedata.io/data/gen-z-sharing-wish-list" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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