B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- share of us consumers for Generation Z (2025)
Generation Z represents 40 percent of U.S. consumers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://themineragency.com/how-to-market-to-gen-z-in-2025-what-brands-need-to-know/ ↗
Source Article
How to Market to Gen Z in 2025: What Brands Need to Know - The Miner Agency
Generation Z now represents 40 percent of U.S. consumers, according to Forbes. Born between 1997 and 2012 and now aged roughly 13 to 28, this group is quickly becoming a dominant force in the marketplace. While some are still in school, many are already making independent purchasing decisions with d…
Original Research
Forbes
· Original study ↗
Methodology
Cited from Forbes; secondary source
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Cite this stat
Plain Text
Generation Z: 40% share of us consumers. Source: Forbes (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-share-us-consumers-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-share-us-consumers-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of us consumers for Generation Z<br><small>Source: Forbes (2025) · <a href="https://lighthousedata.io/data/gen-z-share-us-consumers-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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