B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
40%
40% -- share of global consumers for Gen Z consumers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
theoneoff.com
Primary
Tier C
https://www.theoneoff.com/work/retail-design/sports-direct-bra-studio ↗
Source Article
Sports Direct Bra Studio – Retail Design – The One Off
Sports Direct
A (female) first for Sports Direct
We designed the Sports Direct Bra Studio, an inclusive in-store destination empowering women through privacy, clarity and fit-focused tools, encouraging Gen Z and female customers to confidently engage with sport.
The Problem
Responding to consumer in…
Original Research
theoneoff.com
· Original study ↗
Methodology
Consumer insight cited by The One Off in Sports Direct Bra Studio case study; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z consumers: 40% share of global consumers. Source: theoneoff.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-share-global-consumers
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<blockquote cite="https://lighthousedata.io/data/gen-z-share-global-consumers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of global consumers for Gen Z consumers<br><small>Source: theoneoff.com (2025) · <a href="https://lighthousedata.io/data/gen-z-share-global-consumers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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