B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
64%
64% -- search engine brand discovery rate for Gen Z (2025)
64% of Gen Z rely on search engines for brand discovery.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes Advisor / Talker Research
Primary
Tier B
https://www.davidarkinconsulting.com/social-media-search-optimization-2025/ ↗
Source Article
Why search matters on social media
I know I have spent a lot of time talking about the importance of Google and SEO but in 2025 you should be shifting some of that attention to search on social media.
Why? Because it’s exploding, especially with younger generations who are increasingly favoring social media over traditional search en…
Original Research
Forbes Advisor / Talker Research
· Original study ↗
Methodology
Survey of 2,000 Americans by Forbes Advisor and Talker Research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z: 64% search engine brand discovery rate. Source: Forbes Advisor / Talker Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-search-engine-brand-discovery-2025
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<blockquote cite="https://lighthousedata.io/data/gen-z-search-engine-brand-discovery-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- search engine brand discovery rate for Gen Z<br><small>Source: Forbes Advisor / Talker Research (2025) · <a href="https://lighthousedata.io/data/gen-z-search-engine-brand-discovery-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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