B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
31%
31% -- share consuming ready to drink beverages for US Gen Z consumers (2025-02)
31% of US Gen Z consumers consumed ready-to-drink beverages in February 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2025-02
Entity
Sample Size
800
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Attest
Primary
Tier A
https://www.askattest.com/blog/research/gen-z-alcohol-trends-2 ↗
Source Article
Gen Z alcohol trends 2026: what’s changed and what it means for brands
Original Research
Attest
· Original study ↗
Methodology
Attest survey prior wave, Feb 2025
Methodology documented
Segmentation
Industryfood_beverage
RegionUS
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
US Gen Z consumers: 31% share consuming ready to drink beverages. Source: Attest (2025-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-ready-to-drink-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-ready-to-drink-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- share consuming ready to drink beverages for US Gen Z consumers<br><small>Source: Attest (2025-02) · <a href="https://lighthousedata.io/data/gen-z-ready-to-drink-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.