B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
66%
66% -- preference for experience gifts for Gen Z (2022)
66% of Gen Z would prefer to secure an experience for the next gift they receive.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
1,000
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/the-future-of-the-conflicted-traveller/ ↗
Source Article
The future of … the conflicted traveller - Savanta
Whilst travel bans and facemasks became a thing of the past, young people are eager to begin ticking off travel experiences from their bucket lists. But with climate change heating up as a political issue, Gen Z is becoming conflicted by their desire to travel versus their environmental ethics. They…
Original Research
Savanta
· Original study ↗
Methodology
Savanta Consumer Omnibus survey
Methodology documented
Segmentation
Industrytravel_hospitality
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
Gen Z: 66% preference for experience gifts. Source: Savanta (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-prefer-experience-gift-66
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<blockquote cite="https://lighthousedata.io/data/gen-z-prefer-experience-gift-66" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- preference for experience gifts for Gen Z<br><small>Source: Savanta (2022) · <a href="https://lighthousedata.io/data/gen-z-prefer-experience-gift-66" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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