B
Evidence Grade B
Graded
under review
Safe to Cite
Current
9.6%
9.6% -- share of gen z buying in physical stores for Gen Z consumers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
aroscop.com
Primary
Tier C
https://www.aroscop.com/7-examples-of-retail-brands-that-embraced-a-winning-digital-strategy/ ↗
Source Article
Top Brands with digital innovation in marketing strategies
Original Research
aroscop.com
· Original study ↗
Methodology
Unspecified research cited by publisher; no methodology stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z consumers: 9.6% share of gen z buying in physical stores. Source: aroscop.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-physical-store-purchases-9-6
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-physical-store-purchases-9-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.6%</strong> -- share of gen z buying in physical stores for Gen Z consumers<br><small>Source: aroscop.com (2026) · <a href="https://lighthousedata.io/data/gen-z-physical-store-purchases-9-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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