B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
36%
36% -- peer recommendation influence rate for Gen Z sustainable beauty consumers (2025)
36% of Gen Z respondents state that peer recommendations are their biggest influence when making purchasing decisions for sustainable and clean beauty products.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/the-irresistible-clean-appeal-unveiling-the-sustainable-se… ↗
Source Article
What is the purpose of market research in sports sponsorship and advertising?
Sustainable beauty products have become a significant trend in the beauty industry. Consumers, especially those from younger generations, are increasingly prioritizing eco-friendly options in their personal care routines. However, navigating the complexity of choosing sustainable beauty products can…
Original Research
Savanta
· Original study ↗
Methodology
Savanta consumer survey on sustainable beauty
Methodology documented
Segmentation
IndustryBeauty
RegionGlobal
Cite this stat
Plain Text
Gen Z sustainable beauty consumers: 36% peer recommendation influence rate. Source: Savanta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-peer-recommendations-sustainable-beauty
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<blockquote cite="https://lighthousedata.io/data/gen-z-peer-recommendations-sustainable-beauty" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- peer recommendation influence rate for Gen Z sustainable beauty consumers<br><small>Source: Savanta (2025) · <a href="https://lighthousedata.io/data/gen-z-peer-recommendations-sustainable-beauty" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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