B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
67%
67% -- share of consumers opened new current account for UK Gen Z consumers (2024)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2024
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/why-uk-consumers-are-opening-new-bank-accounts-and-what-ba… ↗
Source Article
Why UK consumers are opening new bank accounts – and what banks can do to keep them - Savanta
In a quest to encourage stickiness among new customers flicking to set up accounts, banks might want to prioritise both technology and service, while also rewarding customers for their loyalty.
WHO is opening new bank accounts?
The cost-of-living crisis and persisting uncertainty have created a clim…
Original Research
Savanta
· Original study ↗
Methodology
Savanta consumer survey
Methodology documented
Segmentation
IndustryFinTech
RegionUK
Cite this stat
Plain Text
UK Gen Z consumers: 67% share of consumers opened new current account. Source: Savanta (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-opened-new-bank-account-67
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<blockquote cite="https://lighthousedata.io/data/gen-z-opened-new-bank-account-67" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- share of consumers opened new current account for UK Gen Z consumers<br><small>Source: Savanta (2024) · <a href="https://lighthousedata.io/data/gen-z-opened-new-bank-account-67" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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