B
Evidence Grade B
Graded
under review
Safe to Cite
Current
55%
55% -- share of generation z wanting daily online time of 5 hours or more for Generation Z (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WP Engine
Primary
Tier C
https://b365.si/kako-prodajati-generaciji-z/page/2/?et_blog ↗
Source Article
Kako prodajati generaciji Z? - B365 Inovativnejše veščine trženja za mlada podjetja
Original Research
WP Engine
· Original study ↗
Methodology
Cites a WP Engine study; survey details not stated in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Generation Z: 55% share of generation z wanting daily online time of 5 hours or more. Source: WP Engine (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-online-5-hours-daily
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-online-5-hours-daily" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- share of generation z wanting daily online time of 5 hours or more for Generation Z<br><small>Source: WP Engine (2026) · <a href="https://lighthousedata.io/data/gen-z-online-5-hours-daily" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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