B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
69%
69% -- consumer attention to ooh for Gen Z consumers (2023)
69% of Gen Z consumers notice OOH advertising more than ever before.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OAAA/Harris Poll
Primary
Tier A
https://qa.outfront.dev/ad-tech/attribution ↗
Source Article
OOH Advertising Campaign Attribution | OUTFRONT
OOH Campaign Attribution
At OUTFRONT, we know understanding the success and impact of your campaign is crucial. That’s why we offer a range of attribution solutions that align with your campaign goals and KPIs.
49%
Of consumers notice
OOH more than ever before, 69% for Gen Z.
Source
THE OAAA/HARRIS …
Original Research
OAAA/Harris Poll
· Original study ↗
Methodology
OAAA/Harris Poll survey, Discover OOH – Value and Capabilities
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z consumers: 69% consumer attention to ooh. Source: OAAA/Harris Poll (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-notice-ooh-more-2023
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<blockquote cite="https://lighthousedata.io/data/gen-z-notice-ooh-more-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- consumer attention to ooh for Gen Z consumers<br><small>Source: OAAA/Harris Poll (2023) · <a href="https://lighthousedata.io/data/gen-z-notice-ooh-more-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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