B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- share drinking na beer wine or spirits often for Gen Z consumers (2025)
23% of Gen Z consumers say they drink non-alcoholic beer, wine, or spirits often.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IWSR
Primary
Tier B
https://www.bevsource.com/news/beyond-dry-january ↗
Source Article
Beyond Dry January: Why 49% of Americans Are Drinking Less
Original Research
IWSR
· Original study ↗
Methodology
IWSR Bevtrac data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z consumers: 23% share drinking na beer wine or spirits often. Source: IWSR (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-na-beverage-consumption
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<blockquote cite="https://lighthousedata.io/data/gen-z-na-beverage-consumption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- share drinking na beer wine or spirits often for Gen Z consumers<br><small>Source: IWSR (2025) · <a href="https://lighthousedata.io/data/gen-z-na-beverage-consumption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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