B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
53%
53% -- share more influenced by advertising in winter vs summer for Gen Z (UK) (2025)
53% of Gen Z say they are more influenced by advertising in winter compared to summer.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ripple Research
Primary
Tier A
https://ripple-research.com/opinion/seasonal-susceptibility/ ↗
Source Article
How Brands Keep Us Spending In Winter Months
With the clocks set back an hour and love island contestants turning on Christmas lights across the country, I was wondering if there was a change of mindset in the PR world that ties into the changing of the season?
In fact, people’s spending habits do change when the weather turns. New data from R…
Original Research
Ripple Research
· Original study ↗
Methodology
Consumer survey by Ripple Research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z (UK): 53% share more influenced by advertising in winter vs summer. Source: Ripple Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-more-influenced-by-winter-ads
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<blockquote cite="https://lighthousedata.io/data/gen-z-more-influenced-by-winter-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- share more influenced by advertising in winter vs summer for Gen Z (UK)<br><small>Source: Ripple Research (2025) · <a href="https://lighthousedata.io/data/gen-z-more-influenced-by-winter-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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