B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
83%
83% -- online booking preference rate for Gen Z and Millennials (2023)
83% of Gen Z and Millennials are more likely to book with a company that has an online booking system.
- Unattributed third-party research cited in a corporate blog post
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
beyonk.com
Primary
Tier C
https://beyonk.com/2023/03/09/how-can-your-business-compete-in-the-current-leisure-and-tourism-marke… ↗
Source Article
How Can Your Business Compete in the Current Leisure and Tourism Market?
Original Research
beyonk.com
· Original study ↗
Methodology
Unattributed research cited in vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z and Millennials: 83% online booking preference rate. Source: beyonk.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-millennials-online-booking-preference
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-millennials-online-booking-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- online booking preference rate for Gen Z and Millennials<br><small>Source: beyonk.com (2023) · <a href="https://lighthousedata.io/data/gen-z-millennials-online-booking-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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