B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
30%
30% -- share of young men who masturbate daily for Gen Z men (18-29) (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
2,300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Playboy and the Kinsey Institute
Primary
Tier A
https://www.fastcompany.com/91616159/gen-z-sex-is-not-a-priority-why-theyre-not-hooking-up-culture ↗
Source Article
‘Sex is not a priority’: Gen Z on why they’re not hooking up
Playboy has resurrected its 1983 sex questionnaire for Generation Z, and according to the magazine, what it found was surprising.
Back in the 1980s, the magazine said the question of whether 18-to-29-year-olds had ever had sex “was not even worth asking.” But things have changed. Results from its…
Original Research
Playboy and the Kinsey Institute
· Original study ↗
Methodology
Playboy/Kinsey Institute/Julie 2026 Gen Z Sex Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z men (18-29): 30% share of young men who masturbate daily. Source: Playboy and the Kinsey Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-men-daily-masturbation-2026
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<blockquote cite="https://lighthousedata.io/data/gen-z-men-daily-masturbation-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- share of young men who masturbate daily for Gen Z men (18-29)<br><small>Source: Playboy and the Kinsey Institute (2026) · <a href="https://lighthousedata.io/data/gen-z-men-daily-masturbation-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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