B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

21%

21% -- meat intake growth rate for Gen Z consumers (2025)

2025  · Zeno Group

Gen Z's meat intake increased by 21% year over year.

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Attribution: Zeno Group View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2025
Entity
Gen Z consumers
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Zeno Group Primary Tier B
https://www.zenogroup.com/insights/fnce-2025-cheat-sheet-whats-shaping-way-we-eat-next ↗
Confidence: 53/100 Vintage: 2025 Channel: Common Crawl
Source Article
FNCE 2025 Cheat Sheet: What’s Shaping the Way We Eat Next
Original Research
Zeno Group · Original study ↗

Trend observation reported from FNCE 2025 conference coverage; original methodology not stated

Methodology documented
IndustryFood & Beverage RegionGlobal
Plain Text
Gen Z consumers: 21% meat intake growth rate. Source: Zeno Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-meat-intake-growth-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-meat-intake-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- meat intake growth rate for Gen Z consumers<br><small>Source: Zeno Group (2025) · <a href="https://lighthousedata.io/data/gen-z-meat-intake-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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