B
Evidence Grade B
Graded
under review
Safe to Cite
Current
6%
6% -- household alcohol purchase gap for Gen Z households (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Numerator
Primary
Tier B
https://alpha-diver.com/remember-your-21st-b-day-how-excited-you-were-to-not-drink-alcohol/ ↗
Source Article
Segmentation spoiler: you’re looking for 4 kinds of psychological profiles.
Original Research
Numerator
· Original study ↗
Methodology
Numerator consumer panel data cited by RBC analyst Nik Modi
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z households: 6% household alcohol purchase gap. Source: Numerator (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-households-buying-alcohol-vs-millennials
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<blockquote cite="https://lighthousedata.io/data/gen-z-households-buying-alcohol-vs-millennials" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- household alcohol purchase gap for Gen Z households<br><small>Source: Numerator (2026) · <a href="https://lighthousedata.io/data/gen-z-households-buying-alcohol-vs-millennials" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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