B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
86%
86% -- share using google for career research for UK Gen Z (ages 13-21) (2026)
86% of young people aged 13–21 across the UK use Google for career research.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,251
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Springpod
Primary
Tier A
https://www.partners.springpod.com/reports/2025-gen-z-careers ↗
Source Article
Gen Z Report 2026
Gen Z Careers Report 2026
In collaboration with Amberjack, this report uses data from 1,251 young people aged 13–21 across the UK.
Find out when young people start planning their careers, how they feel about the careers advice they're given, the biggest factors influencing their decision-making and …
Original Research
Springpod
· Original study ↗
Methodology
Survey of 1,251 young people aged 13-21 across the UK
Methodology documented
Segmentation
Industryseo
RegionUK
Channelorganic_search
Cite this stat
Plain Text
UK Gen Z (ages 13-21): 86% share using google for career research. Source: Springpod (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-google-career-research-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-google-career-research-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- share using google for career research for UK Gen Z (ages 13-21)<br><small>Source: Springpod (2026) · <a href="https://lighthousedata.io/data/gen-z-google-career-research-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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