B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
56%
56% -- fitness high priority rate for US Gen Z consumers (2024)
56% of Gen Z consumers in the US say fitness is a very high priority.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
5,000
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier B
https://www.ghostmail.co.za/watch-out-for-the-wellness-wave/ ↗
Source Article
Watch out for the wellness wave - Ghost Mail
For decades, alcohol and cigarettes have been the go-tos for taking the edge off life’s chaos. With Gen Z opting out of these vices, Big Alcohol and Big Tobacco are scrambling to stay relevant in a world where wellness is the new rebellion.
Every once in a while, I see a trend on TikTok that makes m…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey Future of Wellness survey of over 5,000 consumers across China, UK, and US
Methodology documented
Segmentation
Industrysports_fitness
RegionUS
Cite this stat
Plain Text
US Gen Z consumers: 56% fitness high priority rate. Source: McKinsey (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-fitness-priority-us
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-fitness-priority-us" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- fitness high priority rate for US Gen Z consumers<br><small>Source: McKinsey (2024) · <a href="https://lighthousedata.io/data/gen-z-fitness-priority-us" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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