B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- consumer preference for american made products for Gen Z (2023-05)
45% of Gen Z respondents in the U.S. favored American-made products in May 2023.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2023-05
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Morning Consult
Primary
Tier B
https://baysourceglobal.com/summary-does-made-in-america-still-matter-to-consumers/ ↗
Source Article
Summary: Does 'Made in America' Still Matter to Consumers?
Avery Koop with Visual Capitalist dives into the question: Does “Made in America” Still Matter to Consumers?
The significance of the “Made in America” label on products has fluctuated over the years, influenced by factors like China’s rise as an economic competitor. A survey conducted in May 2023 by…
Original Research
Morning Consult
· Original study ↗
Methodology
Morning Consult survey of 1,000 U.S. adults
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z: 45% consumer preference for american made products. Source: Morning Consult (2023-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-favor-american-made-2023
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<blockquote cite="https://lighthousedata.io/data/gen-z-favor-american-made-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- consumer preference for american made products for Gen Z<br><small>Source: Morning Consult (2023-05) · <a href="https://lighthousedata.io/data/gen-z-favor-american-made-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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