B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
9%
9% -- increased interest in dynamic digital creative for Gen Z consumers (2025)
Gen Z consumers are 9% more interested in dynamic digital creative.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Ocean Outdoor
Primary
Tier C
https://qa.outfront.dev/blog/refuge-real-why-gen-z-embraces-ooh ↗
Source Article
Refuge in the Real: Why Gen Z Embraces OOH | Brand Central Station | OUTFRONT
Refuge in the Real: Why Gen Z Embraces OOH
March, 20 2025
Gen Z is all grown up.
Well, some of them anyway. (Some of them are twelve.)
In any event, those from the ‘90s side of Y2K (ask your parents) now find themselves in the workforce – and a few are already making ripples in the advertising indus…
Original Research
Ocean Outdoor
· Original study ↗
Methodology
Cited from Ocean Outdoor research
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelout_of_home
Cite this stat
Plain Text
Gen Z consumers: 9% increased interest in dynamic digital creative. Source: Ocean Outdoor (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-dynamic-digital-creative-interest
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<blockquote cite="https://lighthousedata.io/data/gen-z-dynamic-digital-creative-interest" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- increased interest in dynamic digital creative for Gen Z consumers<br><small>Source: Ocean Outdoor (2025) · <a href="https://lighthousedata.io/data/gen-z-dynamic-digital-creative-interest" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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