B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
93%
93% -- share ranking diversity and inclusion as top factor for trusting a nonprofit for Gen Zers (2022)
93% of Gen Zers ranked 'makes an effort to be diverse and inclusive' as a top factor for trusting a nonprofit.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2022
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Morning Consult
Primary
Tier A
https://formomentum.com/social-impact-data-at-your-fingertips/ ↗
Source Article
Social Impact Data at Your Fingertips - For Momentum
By: Ashley Byars
We’re pleased to announce that our Social Impact Stats Compendium 2022 is ready to download and reference throughout the coming year. It includes the top statistics based on our review of over 100 studies, plus our own original research, to bolster your case for cause.
Use it as a r…
Original Research
Morning Consult
· Original study ↗
Methodology
Morning Consult Most Trusted Brands 2022; 56% among U.S. adults overall
Methodology documented
Segmentation
IndustryNonprofit
RegionUS
Cite this stat
Plain Text
Gen Zers: 93% share ranking diversity and inclusion as top factor for trusting a nonprofit. Source: Morning Consult (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-diversity-nonprofit-trust
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<blockquote cite="https://lighthousedata.io/data/gen-z-diversity-nonprofit-trust" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- share ranking diversity and inclusion as top factor for trusting a nonprofit for Gen Zers<br><small>Source: Morning Consult (2022) · <a href="https://lighthousedata.io/data/gen-z-diversity-nonprofit-trust" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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