B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
26%
26% -- gen z diehard full game viewers for Gen Z (2026)
Only 26% of Gen Z call themselves die-hards who watch full games.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
75
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Acceleration Community of Companies and USC Annenberg
Primary
Tier A
https://digiday.com/media-buying/media-buying-briefing-why-omnicom-merged-mediahub-and-hearts-scienc… ↗
Source Article
Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science
Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →
Omnicom wasn’t ready to announce the move yet, bu…
Original Research
Acceleration Community of Companies and USC Annenberg
· Original study ↗
Methodology
Gen Z and Sports Fandom study (ACC/USC Annenberg)
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Gen Z: 26% gen z diehard full game viewers. Source: Acceleration Community of Companies and USC Annenberg (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-diehard-viewers-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-diehard-viewers-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- gen z diehard full game viewers for Gen Z<br><small>Source: Acceleration Community of Companies and USC Annenberg (2026) · <a href="https://lighthousedata.io/data/gen-z-diehard-viewers-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.