B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- top luxury preference rate for Gen Z consumers (2025)
10% of Gen Z consumers rank natural diamonds as their top preference for a luxury item in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
De Beers Group
Primary
Tier A
https://www.debeersgroup.com/news-insights/reports-and-results/the-diamond-report-edition-1 ↗
Source Article
The Diamond Report
A message from our CEO
FOREWORD
For centuries, natural diamonds have represented the most precious human emotions due to their timelessness, rarity and inherent value. But as society evolves, the emotions and moments that people choose to celebrate with natural diamonds also evolve.
From war-time sy…
Original Research
De Beers Group
· Original study ↗
Methodology
De Beers Group 2025 US Diamond Acquisition Study; up from 7% in 2023
Methodology documented
Segmentation
IndustryLuxury
RegionUS
RoleAll marketers
Cite this stat
Plain Text
Gen Z consumers: 10% top luxury preference rate. Source: De Beers Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-diamond-top-luxury-preference-10
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<blockquote cite="https://lighthousedata.io/data/gen-z-diamond-top-luxury-preference-10" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- top luxury preference rate for Gen Z consumers<br><small>Source: De Beers Group (2025) · <a href="https://lighthousedata.io/data/gen-z-diamond-top-luxury-preference-10" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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