B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
39%
39% -- dairy free consumer share for Gen Z consumers (2026)
39% of Gen Z consumers claim to be dairy-free.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
KeHE Distributors
Primary
Tier C
https://www.naturallychicago.org/blog-2/red-jacketed-success-and-reality-checks-kehe-ceo-deb-conklin… ↗
Source Article
Red-Jacketed Success and Reality Checks: KeHE CEO Deb Conklin Talks Inflation, Tech, and True Partnerships with Style at 2026 Holiday Show
Red-Jacketed Success and Reality Checks: KeHE CEO Deb Conklin Talks Inflation, Tech, and True Partnerships with Style at 2026 Holiday Show
Stepping onto the stage at McCormick Place in a vibrant red blazer, KeHE Distributors President and CEO Deb Conklin kicked off the company’s annual two-day Holid…
Original Research
KeHE Distributors
· Original study ↗
Methodology
Cited by KeHE CEO Deb Conklin at 2026 Holiday Show; original data source not specified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z consumers: 39% dairy free consumer share. Source: KeHE Distributors (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-dairy-free-39-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-dairy-free-39-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- dairy free consumer share for Gen Z consumers<br><small>Source: KeHE Distributors (2026) · <a href="https://lighthousedata.io/data/gen-z-dairy-free-39-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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