B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
12%
12% -- crypto ownership rate for Gen Z (UK) (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/traditional-banks-triumph-in-gen-zs-top-10/ ↗
Source Article
Traditional banks triumph in Gen Z’s Top 10 - Savanta
We recently launched BrandVue’s Most Loved Financial Services report 2023, and the results reveal a surprising fondness for traditional banks amongst Generation Z.
Despite Monzo securing a spot in Gen Z’s top 10, more traditional banks are standing their ground…
Our digitally native Gen Z (currently…
Original Research
Savanta
· Original study ↗
Methodology
Decline from prior 12%; Savanta tracker data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z (UK): 12% crypto ownership rate. Source: Savanta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-crypto-ownership-fell-2023
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<blockquote cite="https://lighthousedata.io/data/gen-z-crypto-ownership-fell-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- crypto ownership rate for Gen Z (UK)<br><small>Source: Savanta (2023) · <a href="https://lighthousedata.io/data/gen-z-crypto-ownership-fell-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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