20%
20% -- alternative asset investment preference for US Gen Z consumers (ages 18-26) (2023)
20% of US Gen Zers (ages 18-26) are more inclined to invest in alternative assets such as cryptocurrencies and NFTs compared to older generations.
- Survey conducted October 16-19 among 4,063 adult US respondents
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Policygenius survey of 4,063 US adults conducted October 16-19 (calendar year not stated in article; inferred 2023 from stated age ranges: Gen Z 18-26, Millennials 27-42). Measures share of cohort more inclined to invest in alternative assets such as cryptocurrencies and NFTs compared with older generations.
<blockquote cite="https://lighthousedata.io/data/gen-z-alternative-asset-investment-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- alternative asset investment preference for US Gen Z consumers (ages 18-26)<br><small>Source: Policygenius (2023) · <a href="https://lighthousedata.io/data/gen-z-alternative-asset-investment-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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