B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
59%
59% -- gen z expecting ads to entertain for Gen Z consumers (2025)
59% of Gen Z expect ads to entertain them.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YouGov
Primary
Tier B
https://report.thedrum.com/sportradar-need-for-brand-speed/ ↗
Source Article
Home - Sportradar
NEED FOR (BRAND) SPEED
3 ways tech is putting brands in pole position with sports fans
Live sport = live opportunity. Here’s how brands are using real-time data and dynamic creative to turn sports moments into marketing wins.
It’s summer, but it’s sport that’s helping brands get into the heat of the…
Original Research
YouGov
· Original study ↗
Methodology
YouGov survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z consumers: 59% gen z expecting ads to entertain. Source: YouGov (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-ads-entertain-59-percent
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<blockquote cite="https://lighthousedata.io/data/gen-z-ads-entertain-59-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- gen z expecting ads to entertain for Gen Z consumers<br><small>Source: YouGov (2025) · <a href="https://lighthousedata.io/data/gen-z-ads-entertain-59-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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