B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- share who would cease brand interaction if loyalty program terminated for consumers aged 18-24 (2023)
Around 20% of consumers aged 18-24 would cease brand interaction if point-based loyalty programs were terminated.
- The source text says 'Around 20%'.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
https://spartaloyalty.com/news/august-newsletter-sparta-loyalty-9th-edition/ ↗
Source Article
9th Edition August Newsletter | Sparta Loyalty
This Month in Sparta Loyalty: DigiMarCon, Surveys, TBH Sponsorship, and More! 🚀
🔗 Link to the Newsletter
Greetings to our incredible Sparta Loyalty community! As August unfolds, we’re eager to update you with the latest news, insights, and opportunities in the loyalty marketing space.
DigiMarCon Spa…
Original Research
Deloitte
· Original study ↗
Methodology
Cited from a Deloitte study via Sparta Loyalty newsletter; survey details not stated
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
Channelemail
Cite this stat
Plain Text
consumers aged 18-24: 20% share who would cease brand interaction if loyalty program terminated. Source: Deloitte (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-abandon-brand-if-loyalty-program-terminated
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<blockquote cite="https://lighthousedata.io/data/gen-z-abandon-brand-if-loyalty-program-terminated" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share who would cease brand interaction if loyalty program terminated for consumers aged 18-24<br><small>Source: Deloitte (2023) · <a href="https://lighthousedata.io/data/gen-z-abandon-brand-if-loyalty-program-terminated" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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