B
Evidence Grade B
Graded
under review
Safe to Cite
Current
30%
30% -- population share for Generation X (US) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
U.S. Department of Labor
Primary
Tier C
https://www.bitfiner.com/blog/marketing-to-gen-x-upgrade-your-ecommerce-experience-with-video-market… ↗
Source Article
Marketing to Gen X: upgrade your ecommerce experience with video marketing
Original Research
U.S. Department of Labor
· Original study ↗
Methodology
Cited from U.S. Department of Labor via blog article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Generation X (US): 30% population share. Source: U.S. Department of Labor (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-x-share-us-population
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<blockquote cite="https://lighthousedata.io/data/gen-x-share-us-population" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- population share for Generation X (US)<br><small>Source: U.S. Department of Labor (2026) · <a href="https://lighthousedata.io/data/gen-x-share-us-population" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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