B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- children saving for college for Gen Alpha kids (2025)
28% of parents of Gen Alpha kids report their children are saving for college.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cash App / The Harris Poll
Primary
Tier A
https://thefinancedata.com/cash-app-launches-parent-managed-accounts-to-help-kids-build-financial-ha… ↗
Source Article
Cash App Launches Parent-Managed Accounts to Help Kids Build Financial Habits | The Finance Data
As the U.S. marks Financial Literacy Month this April, a new Cash App survey conducted by The Harris Poll finds that 89% of parents of Gen Alpha kids2 say their children are currently saving up for something, ranging from new toys and collectibles to investing in their own business ventures. Today, …
Original Research
Cash App / The Harris Poll
· Original study ↗
Methodology
Cash App survey by The Harris Poll
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Alpha kids: 28% children saving for college. Source: Cash App / The Harris Poll (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-alpha-saving-college-28pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-alpha-saving-college-28pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- children saving for college for Gen Alpha kids<br><small>Source: Cash App / The Harris Poll (2025) · <a href="https://lighthousedata.io/data/gen-alpha-saving-college-28pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.