B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

23%

23% -- children saving for car for Gen Alpha kids (2025)

2025  · Cash App / The Harris Poll

23% of parents of Gen Alpha kids report their children are saving up for a car.

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Attribution: Cash App / The Harris Poll View source
Lighthouse Research Team
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Source verified Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Gen Alpha kids
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Cash App / The Harris Poll Primary Tier A
https://thefinancedata.com/cash-app-launches-parent-managed-accounts-to-help-kids-build-financial-ha… ↗
Confidence: 57/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Cash App Launches Parent-Managed Accounts to Help Kids Build Financial Habits | The Finance Data
As the U.S. marks Financial Literacy Month this April, a new Cash App survey conducted by The Harris Poll finds that 89% of parents of Gen Alpha kids2 say their children are currently saving up for something, ranging from new toys and collectibles to investing in their own business ventures. Today, …
Original Research
Cash App / The Harris Poll · Original study ↗

Cash App survey by The Harris Poll

Methodology documented
Industrymarketing
Plain Text
Gen Alpha kids: 23% children saving for car. Source: Cash App / The Harris Poll (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-alpha-saving-car-23pct
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<blockquote cite="https://lighthousedata.io/data/gen-alpha-saving-car-23pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- children saving for car for Gen Alpha kids<br><small>Source: Cash App / The Harris Poll (2025) · <a href="https://lighthousedata.io/data/gen-alpha-saving-car-23pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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