B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

21%

21% -- share for whom reviews decisive for Polish internet users (2024)

Name: Share For Whom Reviews Decisive Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-02

2024 · Gemius

According to the Gemius 'E-commerce w Polsce 2024' report, for 21% of Polish internet users who consider other users' ratings important, reviews are the decisive factor in their final choice of store.

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Attribution: Gemius View source

Lighthouse Research Team

Last verified: 2026-10-02 · How we verify data →

Source verified Evidence graded

Value

21%

Unit

Percentage

Data Vintage

2024

Entity

Polish internet users

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Gemius Primary Tier B

https://www.adtrip.pl/post/opinie-klientow-na-shopify-dla-suplementow-diety-implementacja-i-wplyw ↗

Confidence: 53/100 Vintage: 2024 Channel: Deep Crawl

Source Article

Opinie klientów na Shopify dla suplementów diety – implementacja i wpływ | Adtrip Blog - Adtrip

Spis treści Polski rynek suplementów diety rozwija się w imponującym tempie. W 2024 roku jego wartość osiągnęła 7,1 mld PLN, a prognozy analityków sugerują wzrost do poziomu 10 mld PLN do 2028 roku. Równocześnie sprzedaż online odpowiada za ponad 23% tego segmentu, rosnąc znacznie szybciej niż trady…

Original Research

Gemius · Original study ↗

Methodology

Gemius annual report

Methodology documented

Segmentation

IndustryRetail RegionPL

Cite this stat

Plain Text

Polish internet users: 21% share for whom reviews decisive. Source: Gemius (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gemius-reviews-decisive-2024

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<blockquote cite="https://lighthousedata.io/data/gemius-reviews-decisive-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- share for whom reviews decisive for Polish internet users<br><small>Source: Gemius (2024) · <a href="https://lighthousedata.io/data/gemius-reviews-decisive-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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