B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

52.15%

52.15% -- share of citations from brand owned websites for Google Gemini (2026)

2026  · n=6,800,000  · Yext

52.15% of Gemini's citations came directly from brand-owned websites according to a Yext analysis.

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Attribution: Yext View source
Lighthouse Research Team
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Source verified Evidence graded
Value
52.15%
Unit
Percentage
Data Vintage
2026
Entity
Google Gemini
Sample Size
6,800,000
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Yext Primary Tier B
https://thepromptinsider.com/aeo/brand-citations-in-chatgpt-claude-gemini-and-perplexity-how-each-ai… ↗
Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl
Source Article
How Each AI Platform Decides Which Brands to Cite (2026)
Short Answer: How do you get brand citations in Claude? Claude retrieves content through Brave Search and rewards high-authority, fact-dense, outbound-linked pages. Getting cited requires allowing ClaudeBot access in your robots.txt, earning Brave Search visibility, and structuring content with dire…
Original Research
Yext · Original study ↗

Yext analysis of 6.8M AI citations

Methodology documented
Industrymarketing
Plain Text
Google Gemini: 52.15% share of citations from brand owned websites. Source: Yext (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gemini-brand-domain-citation-share
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<blockquote cite="https://lighthousedata.io/data/gemini-brand-domain-citation-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52.15%</strong> -- share of citations from brand owned websites for Google Gemini<br><small>Source: Yext (2026) · <a href="https://lighthousedata.io/data/gemini-brand-domain-citation-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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