B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
14.79%
14.79% -- online trackers reduction rate for Online publishers (EU) (2026)
GDPR reduced online trackers across 294 publishers by 14.79%, or four trackers per publisher.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
14.79%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
294
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Antivirus Insider
Primary
Tier B
https://antivirusinsider.com/gdpr-statistics/ ↗
Source Article
GDPR Statistics 2026: Powerful Data Revealed
Original Research
Antivirus Insider
· Original study ↗
Methodology
Study of tracker presence across 294 publishers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online publishers (EU): 14.79% online trackers reduction rate. Source: Antivirus Insider (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gdpr-trackers-reduction-14-79pct
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<blockquote cite="https://lighthousedata.io/data/gdpr-trackers-reduction-14-79pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.79%</strong> -- online trackers reduction rate for Online publishers (EU)<br><small>Source: Antivirus Insider (2026) · <a href="https://lighthousedata.io/data/gdpr-trackers-reduction-14-79pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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