B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
64%
64% -- business profile verification rate for UK small businesses (Google Business Profile) (2026)
Only 64% of businesses have verified their Google Business Profile listing.
- Original research study is not explicitly named
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2026
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
mapletree.studio
Primary
Tier C
https://mapletree.studio/blog/google-business-profile-uk-small-business-guide/ ↗
Source Article
Google Business Profile: The Free Tool UK Small Businesses Are Ignoring | Mapletree Studio
If you run a small business in the UK, there is a free tool from Google that could be sending you dozens of new customers every month. Yet according to recent research, only 64% of businesses have even bothered to verify their listing, and the majority of those who have set one up never update it ag…
Original Research
mapletree.studio
· Original study ↗
Methodology
Cited as 'recent research'; original study not named
Methodology documented
Segmentation
Industrymarketing
Company SizeSMB
RegionUK
Channelcontent
Cite this stat
Plain Text
UK small businesses (Google Business Profile): 64% business profile verification rate. Source: mapletree.studio (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gbp-verification-rate-uk
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gbp-verification-rate-uk" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- business profile verification rate for UK small businesses (Google Business Profile)<br><small>Source: mapletree.studio (2026) · <a href="https://lighthousedata.io/data/gbp-verification-rate-uk" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.