B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Recent
193
193 -- ranking factor importance score for Google Business Profile primary category (2025)
Selecting the right primary Google Business Profile category is the top ranking factor for GBP visibility with an importance score of 193 in the Whitespark study.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
193
Unit
Score
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
White Spark
Primary
Tier B
https://www.marketapts.com/blog/top-5-ways-to-use-google-my-business-for-apartments/ ↗
Source Article
Optimize Your Apartment's Google Business Profile for Top Ranking on Maps
How do I use my Google Business Profile for Apartment Marketing?
As a property manager or owner, you want to ensure that anyone looking for your rental property can quickly find your property information and contact you. Through your Google Business Profile, potential tenants who are interested in y…
Original Research
White Spark
· Original study ↗
Methodology
White Spark local search ranking factors study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Business Profile primary category: 193 ranking factor importance score. Source: White Spark (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gbp-primary-category-factor-score-193
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<blockquote cite="https://lighthousedata.io/data/gbp-primary-category-factor-score-193" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>193</strong> -- ranking factor importance score for Google Business Profile primary category<br><small>Source: White Spark (2025) · <a href="https://lighthousedata.io/data/gbp-primary-category-factor-score-193" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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