32%
32% -- google business profile local ranking weight for Google Business Profile (Google Unternehmensprofil) as a local SEO ranking factor block (2025)
According to Whitespark's late 2025 local SEO survey of international experts, Google Business Profile accounts for approximately 32% of the weight among influenceable local ranking factor blocks.
- Value is reported as rounded (rund 32 Prozent)
- Based on an expert survey rather than an algorithmic formula published by Google
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Whitespark annual local SEO survey, based on interviews with dozens of international local SEO experts conducted at the end of 2025; Google Business Profile identified as the strongest influenceable ranking factor block at approx. 32% weight (value reported as rounded in source).
<blockquote cite="https://lighthousedata.io/data/gbp-local-ranking-factor-weight" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- google business profile local ranking weight for Google Business Profile (Google Unternehmensprofil) as a local SEO ranking factor block<br><small>Source: Whitespark (2025) · <a href="https://lighthousedata.io/data/gbp-local-ranking-factor-weight" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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