B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
84%
84% -- share of profile views from discovery searches for Google Business Profile (2025)
A BrightLocal study found that 84% of Google Business Profile views come from discovery searches rather than people searching for a business by name.
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Lighthouse Research Team
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Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://gfctech.co.uk/google-business-profile-optimization-2/ ↗
Source Article
Google Business Profile Optimisation: Boost Your Local SEO - GFC Tech
When you’re trying to win over local customers, your Google Business Profile isn’t just another listing it’s the core of your local search presence. Smart Google Business Profile optimisation is all about transforming this free tool from a simple online entry into your most powerful magnet for attra…
Original Research
BrightLocal
· Original study ↗
Methodology
Attributed to a BrightLocal study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Business Profile: 84% share of profile views from discovery searches. Source: BrightLocal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gbp-discovery-search-profile-views
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<blockquote cite="https://lighthousedata.io/data/gbp-discovery-search-profile-views" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- share of profile views from discovery searches for Google Business Profile<br><small>Source: BrightLocal (2025) · <a href="https://lighthousedata.io/data/gbp-discovery-search-profile-views" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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