B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- direction requests lift for Google Business Profile (2026)
A complete Google Business Profile drives 10% more direction requests than an incomplete profile.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bestbma.com
Primary
Tier C
https://bestbma.com/2026/01/25/can-you-own-your-citys-search-results-without-massive-ad-spend/ ↗
Source Article
Can You Own Your City's Search Results Without Massive Ad Spend
Original Research
bestbma.com
· Original study ↗
Methodology
Blog claim; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Business Profile: 10% direction requests lift. Source: bestbma.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gbp-completeness-directions-10pct
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<blockquote cite="https://lighthousedata.io/data/gbp-completeness-directions-10pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- direction requests lift for Google Business Profile<br><small>Source: bestbma.com (2026) · <a href="https://lighthousedata.io/data/gbp-completeness-directions-10pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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