B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
92%
92% -- healthy living choice influence rate for British adults more negative towards dairy (2019-01)
92% of British adults who feel more negative towards consuming dairy products than they did two years ago say a healthy living choice influenced them to at least some extent.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2019-01
Entity
Sample Size
2,012
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ComRes / Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/poll/bbc-and-agribriefing-dairy-poll-january-2019/ ↗
Source Article
BBC and AgriBriefing Dairy Poll January 2019 - Savanta
Food and Beverage | GB | Public and communities | Social
A survey of 2,012 GB adults on attitudes towards dairy products.
- The majority of British adults’ views about eating/drinking dairy products have not changed over the past two years (70%).
- Around one in ten British adults feel more negative…
Original Research
ComRes / Savanta
· Original study ↗
Methodology
ComRes online survey of 2,012 British adults, 9-10 January 2019; subgroup of those more negative towards dairy
Methodology documented
Segmentation
Industrynull
Company Sizenull
RegionUK
RoleAll marketers
Channelnull
Cite this stat
Plain Text
British adults more negative towards dairy: 92% healthy living choice influence rate. Source: ComRes / Savanta (2019-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gb-negative-dairy-healthy-living-factor-2019
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<blockquote cite="https://lighthousedata.io/data/gb-negative-dairy-healthy-living-factor-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- healthy living choice influence rate for British adults more negative towards dairy<br><small>Source: ComRes / Savanta (2019-01) · <a href="https://lighthousedata.io/data/gb-negative-dairy-healthy-living-factor-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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