B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

37%

37% -- consumers not trusting companies with personal data for British online adults (Q1 2012)

Name: Consumers Not Trusting Companies With Personal Data Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-27

Q1 2012 · n=2,012 · TRUSTe

37% of surveyed online British adults do not trust most companies with their personal data online.

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Attribution: TRUSTe View source

Lighthouse Research Team

Last verified: 2026-09-27 · How we verify data →

Source verified Evidence graded

Value

37%

Unit

Percentage

Data Vintage

Q1 2012

Entity

British online adults

Sample Size

2,012

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

TRUSTe Primary Tier A

http://www.truste.com/about-TRUSTe/press-room/news_truste_releases_great_britain_privacy_research ↗

Confidence: 32/100 Vintage: Q1 2012 Channel: Common Crawl

Source Article

Original Research

TRUSTe · Original study ↗

Methodology

Online omnibus survey by Harris Interactive on behalf of TRUSTe, Feb 28 - Mar 7, 2012

Methodology documented

Segmentation

Industrymarketing RegionUK RoleAll marketers

Cite this stat

Plain Text

British online adults: 37% consumers not trusting companies with personal data. Source: TRUSTe (Q1 2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gb-adults-distrust-companies-data-2012

HTML Embed

<blockquote cite="https://lighthousedata.io/data/gb-adults-distrust-companies-data-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- consumers not trusting companies with personal data for British online adults<br><small>Source: TRUSTe (Q1 2012) · <a href="https://lighthousedata.io/data/gb-adults-distrust-companies-data-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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