B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- organic traffic share for medium-sized e-commerce companies (2025)
Gartner reported in 2025 that organic traffic represents an average of 40% of total traffic for medium-sized e-commerce companies.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://blog.mestres.app/ecommerces-quem-divulga-site-bem ↗
Source Article
E-commerces: Quem Divulga Site Bem e Gera Milhões | Mestres.app
Divulgar site de e-commerce não é apenas postar links nas redes sociais ou pagar por anúncios genéricos. A verdadeira divulgação, que gera faturamento na casa dos milhões, é um ecossistema estruturado de aquisição de clientes. Em 2026, com a concorrência digital mais acirrada do que nunca, saber exa…
Original Research
Gartner
· Original study ↗
Methodology
Gartner research, 2025
Segmentation
Industrymarketing
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Plain Text
medium-sized e-commerce companies: 40% organic traffic share. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner_organic_traffic_share
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<blockquote cite="https://lighthousedata.io/data/gartner_organic_traffic_share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- organic traffic share for medium-sized e-commerce companies<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/gartner_organic_traffic_share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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